UTM Builder
Know which post brought people to your site. Build a campaign link you can copy straight into your next post.
Free to use. No signup required.Your campaign link
- Source
- Medium
- social
- Campaign
- The initiative you are tracking
Existing URL parameters and anchors are preserved. No link shortening or analytics account required.
Give every campaign a consistent name
Use the source for the platform, the medium for the type of traffic, and the campaign for the initiative. For example: instagram, social, and autumn_launch. Keep the same spelling and capitalization across a campaign so your analytics can group visits together.
Keep the destination intact
Existing query parameters and page anchors stay in your link. The fields below replace matching UTM parameters, so you can update an old campaign URL without stacking duplicate tags. Use UTMs on external links to your site; adding them to internal navigation can confuse attribution.
Questions about utm builder
What are UTM parameters?
UTM parameters are labels added to a URL. Analytics tools can use them to associate a visit with a source, medium, and campaign. They do not shorten the link or measure conversions by themselves.
Which fields are required?
This builder requires a destination URL, source, medium, and campaign. Term, content, and campaign ID are optional.
Does this connect to Google Analytics?
No connection is needed to build links. Your destination website needs its own analytics setup to record visits and campaign information.
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